Meta / Instagram
Senior Software Engineer
GROWTH & PRODUCT ENGINEERING
01Helping small businesses
find their next customer.
Leading engineering workstreams for Instagram Boost, from product direction to technical execution. Building advertiser acquisition, ad creation, and campaign management experiences.
$10M+incremental revenue driven
Project details +
Campaign scaling. Led ML-driven recommendations to increase budgets or extend high-performing campaigns, including backend eligibility logic, APIs, and the end-to-end experience.
Media recommendations. Built recommendations using Instagram Insights to identify promising organic posts for advertisers to boost.
PHP / Hack · Python · Instagram Insights APIs
RANKING & INFRASTRUCTURE
02A better feed.
A more efficient system.
Built ranking infrastructure for Instagram Reels, Explore, and Feed. Improved personalization and real-time signals while making ranking less expensive to run.
0.1%+increase in overall Instagram time spent
Project details +
Improved Reels ranking through personalized parameters, real-time signal integration, and pagination optimizations.
Reduced Meta compute capacity usage by hundreds of kW through off-peak ranking precomputation, caching improvements, and lower-cost queries.
Python · Ranking systems · Caching
University of Illinois Urbana-Champaign
Master of Computer Science · B.S. in Computer Science
Also spent time teaching data structures and computer architecture.